For web studios and agencies

Win website projects before you send the quote

Send every prospect a scored audit of their current website, with your logo on the cover. They see what their site costs them. You become the one who showed it.

Free plan · Your branding on every report · No card needed

Your logo
Above the Fold Audit
Prepared for BoxWise
boxwise.example: Above the Fold Audit

12 pages analyzed · 3 competitors benchmarked · 12-point rubric

4.5/12
Average across 12 pages
6/12
Best competitor
6
Fixes that lift the whole site
The cookie banner buries the message on every page
On 12 of 12 pages

The banner hides both the core message and the call-to-action. Nielsen Norman Group eyetracking (2018) shows 57% of viewing time stays above the fold.

Fix: turn it into a slim bar at the bottom. One plugin setting.

Your agency · youragency.comhello@youragency.com
Page one of a sample report. BoxWise is fictional. Read the full sample

You send quotes and hear nothing back

The quote goes quiet.

You spent a day on it. The prospect read the price and stopped reading.

“We’ll try it with AI first.”

On paper, your quote looks like theirs, only more expensive.

Every project ends.

And the income ends with it. In January you start from zero again.

The problem is not your work. It is the order. The quote is the first thing they see, so price is the only thing they compare.

Audit first, quote second

Before you quote, send the prospect a scored report on their own website. Not a quick scan of the homepage: it covers 12 key pages and 3 competitors.

Each finding cites the exact copy that fails and shows what to fix. Your logo is on the cover. Your name is in the footer.

Now the conversation starts with “What would it cost to fix this?” instead of “Why are you more expensive?”

Why this works when a free quote does not

Agencies resell the Above the Fold Audit at €249 and the Full-Page Audit at €499. Here is why a prospect answers a report when they ignore a quote.

The 5-second test
Who is it for?
No industry or role mentioned
What do I gain?
A role, not a result
What should I do?
Only cookie buttons visible

It is about them, not about you

A portfolio says “look what we did”. A scored audit says “look what your site does”. A 4 out of 12 on their own website is hard to ignore.

Page-by-page scorecard
/contact2 / 12
/ (homepage)3 / 12
/tape5 / 12
/ecommerce-packaging6 / 12

It puts a number on the problem

A score, a verdict and cited evidence. The prospect can forward it to a partner. A quote cannot do that.

Your proposal for BoxWise
Step 1 · Above the Fold Audit
Your logo on the cover
€249
Step 2 · The new website
Quoted after the audit
Next

It is paid work, not free pitching

Sell the audit for €249 as the first step. The prospect who paid for the diagnosis already trusts you with the cure.

Homepage score
Before
3/12
After launch
Your re-test

It proves your result

Score the old site. Build the new one. Score it again. The before and after becomes your case study, and a re-test each quarter gives you a reason to call every client.

Cover preview in the studio: the PageFlow logo, an Above the Fold Audit chip, the headline in PageFlow's blue and PageFlow's address in the footer

Your logo on the cover. Our name nowhere.

Set your logo, font and colours once. They go on the cover and in the footer of every report. The client sees your agency and your contact details. We stay behind the curtain.

  • Company name, website and reply address on every report
  • Your primary and secondary colour
  • Live preview before you save
Clients
Add client
ClientLatest score
TidyWorks
tidyworks.com
8 / 12
kiteandco.com
3 / 12
fernwood.studio
5 / 12
clearpath.com
4.8 / 12
novaline.ai
6.6 / 12

Every client, every score, one place

Each client keeps its history. The latest score sits next to the name, so you see who needs a call. Download the PDF or share the link from the same screen.

  • Full audit history per client
  • Latest score next to every name
  • Run a new audit for a client in one click

Four steps to your first branded audit

  1. 1

    Request an audit

    Paste your prospect’s URL and up to three competitors. Leave a competitor empty and we pick one.

  2. 2

    We write the audit

    A conversion expert scores 12 key pages and checks every finding.

  3. 3

    You review the draft

    Want changes? Send your feedback in one message. We adapt the draft.

  4. 4

    You send the report

    You get the final report with your logo on the cover. Send it to your prospect with your quote.

Portrait of Anthony Roose

Experts check every finding

AI does the first pass. Then my team of experts and I go through every finding, check the evidence and rewrite what does not hold. Each finding cites its source: the exact copy on the page and the research behind the rule.

So your recommendation stands on evidence, not on taste.

Anthony Roose · Founder, leads the review team

20+ years in UX and marketing strategy · Certified StoryBrand Guide

Why not just ask ChatGPT?

Fair question. Yes, there is AI inside this. That is not the difference. Paste a URL into a chatbot and you get an opinion that changes with the prompt. Here your prospect gets a test.

  • Consistency
    Chatbot: A different answer depending on how you phrased it, and on the day.
    Your audit: The same 12 checks, in the same order, every single run.
  • Scope
    Chatbot: The one page you pasted.
    Your audit: 12 key pages, plus the journey between them.
  • Evidence
    Chatbot: Advice that sounds right, with nothing to check it against.
    Your audit: Every finding quotes the exact copy or element that triggered it.
  • Competitors
    Chatbot: Whatever it half-remembers about the market.
    Your audit: 3 named competitors put through the identical checks.
  • A score
    Chatbot: None. Nothing to compare, nothing to track.
    Your audit: A score you re-run after the redesign, and watch move.
  • Who checks it
    Chatbot: Nobody.
    Your audit: Our team of experts checks every finding before you see it.
  • What you send
    Chatbot: Suggestions you still have to turn into a report yourself.
    Your audit: A finished report with your logo, and the 5 weakest pages rewritten.

Pays for itself with one project

One website project of €5,000 or more pays for a full year of Growth.

One credit is one Above the Fold Audit. Two credits make a Full-Page Audit. You resell them from €249 and €499. Every plan includes your branding.

€43
Your cost per audit on Growth
€249
Your minimum resale price

Pay 10 months, get 12 on annual billing

Free
Your branding, no monthly fee.
€0
Per month
  • No credits included
  • Extra credits €69 each
Starter
For one or two audits a month.
€99
Per month
  • 2 credits a month
  • About €50 per Above the Fold Audit
  • Extra credits €59 each
  • Unused plan credits roll over for three months
Recommended
Growth
For an audit before every quote.
€299
Per month
  • 7 credits a month
  • About €43 per Above the Fold Audit
  • Extra credits €49 each
  • Unused plan credits roll over for three months
Scale
For a full client book.
€499
Per month
  • 14 credits a month
  • About €36 per Above the Fold Audit
  • Extra credits €39 each
  • Unused plan credits roll over for three months

Not sure which plan fits? Book a 20-minute call

Plan credits
Come with your plan every month. Use them within three months. After that, they expire.
Extra credits
The ones you buy on top, at your plan’s price per credit. They never expire.

Questions agencies ask

Short answers. Anything else: hello@doyouconvert.app. We reply within one business day.

No. The report carries your logo, your colours and your contact details. The share link and the PDF show your brand only.

Your next quote should not be the first thing they see

Create your workspace, add your logo, and send your first prospect a report that puts a number on their problem.

We reply within one business day: hello@doyouconvert.app